Product Specification

With reinforced connectors and material fully used galvanized steel pipe swing set for 1-2 people KP-G010

Clarify the trend of the amusement market and further enhance the profitability of children's amusement parks

market situation

1. Changes in the number and composition of children's age: With the birth peak in 2001, in addition to the continuous increase in the number of children, the structure of all ages is more balanced, which lays a solid foundation for the breadth development and deep expansion of the children's consumer market. . When the second-child policy meets 80, the post-85 birth boom, China will enter a new round of birth peaks, and it is estimated that 2020 children under the age of 10 will reach 260 million.

2. Changes in the proportion of children's consumption expenditure: According to the survey of the shopping department, relatives after 60 and 70, parents after 80 and 90 are more willing to accompany their children. According to the survey, more than half of the parents are willing to accompany their children in 4 times a day. More than an hour. It can be seen that the current parents not only give the children the happiness they deserve, but also pay more attention to the development of the spirit and the mind. It can be said that Chinese families pay much more attention to children than most countries. The proportion of children's consumption in household expenditure is increasing year by year. From infants to children, the range of children's consumption needs is also growing.

3. Development of the proportion of the industry: The average proportion of children's business in regional shopping malls in the first- and second-tier cities in the country has increased from the early 5% to more than 15%, and the proportion of children's play and children's education has gradually increased.

development trend

1. Parent-child brand became the mainstream trend of national shopping centers: After 80s and 90s, it gradually became the main consumer. The family of two began to transition to a family of three. The family focus gradually shifted to the children, and the shopping center aimed at the family consumption with more obvious trends. The first- and second-tier cities have diversified children's business styles (building a one-stop integrated parent-child platform), segmentation (different business segments are more subdivided), humanization (playing experience pays more attention to parent-child interaction), and developing children in third- and fourth-tier cities. The development of the industry is more comprehensive.

2. The brand of children's business cross-border: the brand's own products are derived from cross-border. The brand leverages its original popularity and appeal to create diversified derivatives across the border, catering to consumer trends and finding new growth points. Cross-border cooperation between brands and formats The two or more formats of different business integrations simultaneously operate in a space to satisfy the consumer experience of different families such as children and parents in the family.

3. Promote circular consumption through interactive integration: buyers and use diversification bring diversified business opportunities, through the interaction and integration of parental participation or business group, realize the red sucking effect of children's consumption “1+2” and “1+4”. Forming a multi-customer layer of household consumption, driving cyclical consumption and stimulating potential consumption.

4. Developers pay more attention to the creation of children's product lines: Many developers regard children's business as the standard configuration of shopping malls, through the creation of brands, hardware, software and other products, providing functions beyond the goods themselves, allowing buyers (parents) Add value to the user (child) and get added value.

5. Brands go to market segmentation: Brands avoid vicious competition in terms of diversification, comprehensive management, and differentiation strategies. a brand multi-brand management: leading children's brands to differentiate the brand route for different cities. b Brands operate in a large-scale and small-scale operation: leading brands lease some of their leased space to other brands to enrich their own formats. c brand segmentation differentiation strategy: the same type of products under market segmentation, avoiding vicious competition through different differentiation of product lines.

6. Multi-dimensional development of the whole industry chain: the children's brand product line develops to the whole industry chain, and the age span involves the whole age group. a multi-product line of the whole industry chain: the children's business is no longer a single retail or play, but a full set of industrial chains; b multi-dimensional age group: for different age groups, to provide children with different age groups, hands-on ability, mental development, Products with physiological and psychological needs.

7. O2O trend is to attract traffic import as the core goal: to understand the customer income, child age and other information through big data, to achieve accurate and fast online information push and fun, interactive offline activities to achieve customer gathering. Realize the overall analysis of the customer group characteristics, and finally use the APP to push the offline store or event information.

8. Inspire consumers with software and hardware innovation: The non-profit children's format is a project because of its own playability, which brings great popularity to the project and drives potential consumption.

9. Auxiliary Children's Business Format: As a children's format created by the highlights of the auxiliary shopping center, it attracts consumers with a new format and increases spending time.

10. Entering the era of market segmentation: The children's format is moving towards a vertically segmented stage.